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Organisation of promo activities

PROMOTIONAL ACTIVIES / DIRECT ADVERTISING ARE USED FOR:

  • improvement of the sale
  • making of the brand
  • pointing the customers
  • education of stuff in the selling objects
  • enhance of effects of advertizing campaign

ORGANIZTION OF PROMO ACTIVITIES IN THE SELLING PLACE CONSIST OF SEVERAL PHASES:

Examination of the market

  • introducing with the product
  • checking of the market by our MVM promo managers
  • evaluation of real possibilities for promotional activities
  • examination of promotional activities of the competition

Creation of promotional activity

  • evaluation of examined samples
  • creation of promotional message
  • selection of materials for distribution to customers
  • defining the list of retail trade objects which are the object of the promotional activity

 

promo2 PROMO ACTIVITIES

 

Transmission of the message

  • defined promo message/activity is being transferred through MVM team of promo co-operaters on the whole territory of Serbia
  • the message is being directly transferred at the place of positioning/selling of products

 

Distribution of promo materials

  • MVM promo co-operators distribute promo materials/products
  • Reporting about all promotional activities

Every member of MVM team makes detailed reports about all promotional activities in every check.That kind of reports are being sent to clients so they can track the development and effects of the whole action

BTL – BELOW THE LINE

Below the line are forms of marketing promotional products without which one can not imagine a modern and complete marketing campaign. While ATL strengthens the long-term market position, BTL sales promotion helps immediately.

BTL is a finer set and the data based campaigns because of their specialties, easily measurable.

promo1 PROMO ACTIVITIES

Modern marketing campaigns are becoming increasingly specialized and recommend the product niche segment of consumers who are expected best response. Therefore, many companies marketing budget crisis created just at the expense of ATL, and the focus placed on the easily measurable in the short term cost-effective BTL campaigns. Buyer is so offered to see, feel and try a product, to give his opinion about the final result all in all a collection of invaluable data which make new experimental concept of marketing.

BTL activities include the marketing of databases, campaign electronic or conventional mail, affinity marketing“, sponsoring events and promotional presentations of products in large retail chains.

BTL is except through measurability and focus more tightly linked to the sale for another reason BTL campaigns serve to increase sales on the spot, because such promotive activities designed to stimulate consumption.

THE ADVANTAGES OF MVM PROMO TEAM

promo3 PROMO ACTIVITIES

  • the greatest coverage in the country
  • MVM promo team consists of persons that live in places or regions in which they work
  • Possibility of quick covering the great number of retail trade objects in the whole territory of Serbia. This possibility is necessary parametar of successful promotional campaign esspecially if it’s being followed by TV or newspaper’s comertials
  • MVM promo team consists of persons with different profiles
  • gender
  • age
  • education
  • social status
  • The diversity of profiles makes a flexible base for various needs of users of your products and services

BY USING OUR SERVICES YOUR COMPANY DIRECTLY GETS:

  • increase of the sale
  • making of the brand
  • pointing the dealers and customers to the products
  • obtaining all sorts of information that can be useful for your company

 

EXAMPLE OF REPORTING AND CONTROL OF MERCHANDISERS BY THE SOFTWARE

Map5

EXAMPLES OF REPORTS

Report

Example BTL report

DESIGN AND PRODUCTION PROMOTIONAL ACTIVITIES UNIFORMS

REFERENCES

SEE COMPLETE LIST OF REFRENCES