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Srpski jezik

Merchandising for pharmacy / medicine

Pharmacy Merchandising Services involves a combination of techniques related to the layout of products and advertising material at the point of sale. The main task of the MVM merchandising team is the proper display and targeted positioning of the product on the shelves and in the store, all in order to increase sales.

POSITIONING

Product display and positioning play a key role in increasing sales and building a strong brand. Every day we are the witness of bad product and POS materials positioning in pharmacies (empty shelves, disordered place of sale).

Pharmacy Merchandising Services                                                          An example of good and bad positioning

Bad positioning is due to the following reasons:

  • overload of employees
  • an excessive number of clients
  • lack of dispenser (floor, table, desk operations)

The direct impact of the lack of pharmacy merchandising:

  • creating a bad image of pharmacy / company
  • uninformed customers about the products
  • the weak response of customers to the action (sales)
  • brand corruption due to neglect with immeasurable consequences

 MVM MERCHANDISING SERVICES

  • Distribution, positioning and supplying of POS materials (in pharmacies, health-care facilities, large drug-stores)
  • Distribution, positioning and supplying of marketing/selling posters/objects (leaflets, selling staddles, outdoor displays, neon signs etc.)

Pharmacy Merchandising Services

  • Ordering of the primary or the secondary place of sale / display by foregoing model
  •  Skilled presentation of client’s products or services in the place of sale
  • Market research
    • gathering information
    • tracking of the competition
    • targeted research
    • data processing
    • market evaluation
  • Auditing of current merchandising departments 
    In case your company already has a merchandising department, we offer you discreet auditing of merchandisers working in the field.
  • Additional merchandising 
    If your purchase frequency is high, and your current merchandising team is unable to maintain good positions, we offer you additional merchandising services.
     Pharmacy Merchandising Services

    THE WORK INTENSITY

    Depending on the requirements, we can weekly check every object from the mentioned systems (including all activities inside the place of sale). On-demand of clients, but according to the selling and marketing campaign, we provide daily attendance of our merchandisers for bigger buildings.

    REPORTING

    The use of software and databases gives us the ability, at any time, to provide our customers with real-time updates in a number of predefined formats or with a special report made to suit the customer’s request.

    Report

    Example report

    REAL-TIME MERCHANDISER CONTROL THROUGH SOFTWARE

    Pharmacy Merchandising Services

    PRESS CLIPPING

    Farmakon

    Pharmacy merchandising

     

    CONTACT US

    The MVM team of professionals is there for you, whatever and whenever you need it, at locations throughout Serbia and the region. For more information feel free to contact us here.

REFERENCES

SEE COMPLETE LIST OF REFRENCES