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Merchandising in retail trade

POSITIONING

Displaying and positioning of products play the main role in increase of sale and making the brand itself. We are the witness of bad positioning of products and POS materials in retail facilities every day (empty shelves, disordered place of sale). Merchandising in retail is a service provided by the MVM Group, which allows significantly reduces costs.

 

Primer lošeg i dobrog pozicioniranja
An example of bad and good positioning

 

Bad positioning occurs due to this reasons:

  • overload of staff
  • excessive number of clients

The direct impact of the lack of merchandising:

  • making a bad image of manufacturer / supplier
  • less informed clients about the products
  • weak response of clients to the action (sales)
  • corruption of brand due to neglecting which has immeasurable consequences

In order to solve this problem,  vendors are forced to develop their own merchandising departments and by doing that, making new expenses. For a team of five to ten people in their own merchandising services, costs are in the range between 400000-800000 dinars.

Troškovi ENG

 

MVM Group provides services to outsource sharing existing merchandisers which significantly reduces costs as well as the ability to increase decrease in the intensity of visits according to clients needs.

MVM Group offers its clients the following services:

SERVING MERCHANDISING

For companies that don’t have its merchandising department and that deliver products to the central warehouse.

The service of serving merchandising consisits of::

  • positioning of the products
  • aranging the shelves / the place of sale
  • cleaning and maintenance of orderliness of shelves / the place of sale
  • taking the products from the warehouse and its placing on shelves / in the place of sale
  • giving a suggestion to the headman to order or demand the products

 

THE VERIFICATION OF EXISTING MERCHANDISING DEPARTMENTS

In case that your company already has the merchandising team, MVM Group offers you discrete supervision of mechandisers working in the field. In Western European countries many companies offer this type of services for practical reasons – impossibility of good supervising of people working in the field, of their effort, time delay in the buildings, work on the shelves and places of sale etc.

We offer you all services of serving merchandising, plus additional supervising services:

  • of merchandisers
  • of buildings
  • of headmen

ADDITIONAL MERCHANDISING

If your product frequency is big, and your existing merchandising team can’t keep good positions, we offer you the service of additional merchandising. Consulting you first, our merchandisers will do all services of serving merchandising in favour of better positioning of products on the market.

 EXCLUSIVE TEAM

Clients who for certain Key Account want exclusive merchandisers sales managers provide complete teams with supervisors, key account manager, logistics.

Example: Parsa Beauty in DM drugstores

 DM-SHOP-029-mvm-outsource-1 Merchandising in retail

DM-SHOP-029-mvm-outsource-2 Merchandising in retail

COMBINED TEAMS

MVM GROUP also offers the option of combining exclusive and shared team of merchandisers (in relation to priority clients)

THE WORK INTENSITY

  • daily
  • multi-day
  • weekly
  • monthly

REPORTING

Reporting through ESTEH software, the use of tablet computers, reporting in real time. More about ESTEH you can look at www.esteh.net

EXAMPLE OF REPORTING AND CONTROL OF MERCHANDISERS BY THE SOFTWARE

Map1

DOCUMENTS

report

Daily report

PRESS CLIPPING

Newspaper BLIC-JOB

Exeplary shelf better sales

REFERENCES

SEE COMPLETE LIST OF REFRENCES