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Merchandising in medicine

POSITIONING

Displaying and positioning of products play the main role in increase of sale and making the brand itself. We are the witness of bad positioning of goods and promo materials in pharmacies every day (empty shelves, disordered place of sale).

Primer dobrog i lošeg pozicioniranja merchandising in medicine
An example of bad and good positioning

 

Bad positioning occurs due to this reasons:

  • overload of staff
  • excessive number of clients
  • lack of dispenser (floor, table, desk operations)

The direct impact of the lack of merchandising in medicine:

  • making a bad image of pharmacy / company
  • bad informing of clients of the products
  • weak response of clients in action (sales)
  • corruption of brand due to neglecting which has immeasurable consequences

Troškovi ENG

In order to solve this problem,  vendors are forced to develop their own merchandising departments and by doing that, making new expenses. For a team of five to ten people in their own merchandising services, costs are in the range between 400000-800000 dinars.

MVM COMPANY OFFERING THE FOLLOWING MERCHANDISING SERVICES IN HEALTH CARE

1. Distribution, positioning and supplying of POS materials (in pharmacies, health-care facilities, big drug-stores)

2. Distribution, positioning and supplying of marketing/selling posters/objects (leaflets, selling staddles, outside display, neon signs etc.)

merchandising in medicine

3. Ordering of the primary or the secondary place of sale / display by foregone model

4. Skilled presentation of client’s products or services in the place of sale

5. Market research

  • gathering information
  • tracking of the competition
  • targeted research
  • data processing
  • market evaluation

6. The verification of existing merchandising departments.

In case that your company already has the merchandising team, MVM Group offers u discrete supervision of mechandisers working in the field.

7. Additional merchandising.

If your product frequency is big, and your existing merchandising team can’t keep good positions, we offer you the service of additional merchandising.

 

apoteka1 merchandising in medicine

THE WORK INTENSITY

Depending on the requirements, we can weekly check every object from the mentioned systems (including all activities inside the place of sale). On demand of clients, but according with selling and marketing campaign, we provide daily attendance of our merchandisers for bigger buildings.

 

REPORTING

The use of software and databases gives us the ability to offer, at any moment, to our customers real-time updated reports in several predefined formats or a special report made to fit customer request.

 

Report

Example of report

EXAMPLE OF REPORTING AND CONTROL OF MERCHANDISERS BY THE SOFTWARE

Kontrola merchandisera u realnom vremenu

 

OTHERS ABOUT US

merchandising in medicine

 

 

 

 

 

 

 

 

 

 

 

 

 

 

More details and information in the field of merchandising in medicine can be found at:

 

http://www.bionity.com/en/whitepapers/49803/outsourcing-in-pharmaceutical-industry.html

 

 

 

 

 

REFERENCES

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