Navigacija
Srpski jezik

Merchandising in finance

POSITIONING

Displaying and positioning of products play the main role in increase of sale and making the brand itself. We are the witness of bad positioning of POS materials in branches and offices (dust, blank promotional systems, the empty dispenser, folded and crumpled leaflets, crumpled posters) every day, which could have a significant influence on the business performance and position in relation to competition.

Bad positioning occurs due to this reasons:

  • overload of staff
  • excessive number of clients
  • lack of dispenser (floor, table, desk operations)
  • lack of frames (wall, window)

 

The direct impact of the lack of merchandising in finance:

  • making a bad image of bank / branch
  • bad informing of clients of the products
  • weak response of clients in action (sales)
  • corruption of brand due to neglecting which has immeasurable consequences
  • strengthening competition

 

Troškovi ENG

In order to solve this problem,  vendors are forced to develop their own merchandising departments and by doing that, making new expenses. For a team of five to ten people in their own merchandising services, costs are in the range between 400000-800000 dinars.

SERVING MERCHANDISING

For banks, insurance companies and other financial institutions that don’t have merchandising departments, MVM merchanidising offers a complete service. The merchandising service which MVM Group offers its customers include:

Appliance of visual identity of branch office:

  • the look-out of outside advertisement at your standards
  • the look-out of branch office from outside at your standards

The cash-machines (ATM) at your standards

banke4 Merchandising in finance

The inside of branch office:

  • arranging of desk / place of sale
  • implementation / supplying of dispensary

Positioning and placing

Suggesting the supplying of POS material

ADDITIONAL MERCHANDISING

If the client frequency in your branch offices is big, and your existing merchandising team can’t keep good positions of POS material, we offer you the service of additional merchandising for better positioning.

Additional services

Considering that we have high-quality warehouse space, therefore we can also offer you the services of storing, as well as distribution of POS material.

THE VERIFICATION OF EXISTING MERCHANDISING DEPARTMENTS

In case that your bank already has the merchandising team, MVM Group offers to you discrete supervision of merchandisers working in the field. In Western European countries many companies offer this type of services for practical reasons – impossibility of good supervising of people working in the field, of their effort, time delay in the buildings and their work on places of sale etc.

banke5 Merchandising in finance

We offer you all services of serving merchandising, plus additional supervising services:

  • of merchandisers
  • of branch offices

BRIEFING

If you want more information you can schedule a meeting with our merchandisers, and there you can exchange information about all topics that are not included in the report, but may be useful for your company. You are also welcome to attend the weekly meetings of merchandisers from all over the country so that you can obtain all sorts of information from the whole territory.

 

WORK INTENSITY

  • daily
  • multi-daily
  • weekly
  • monthly

We can visit all the client branch offices or just some (isolated), according to the client wish.

 

REPORTING

Report

Example of report

EXAMPLE OF REPORTING AND CONTROL OF MERCHANDISERS BY THE SOFTWARE

mapa

The use of software and databases gives us the ability to offer, at any moment, to our customers real-time updated reports in several predefined formats or a special report made to fit customer request.

MONITORING MERCHANDISER IN REAL TIME

Ekspozitura-Uspenska-Novi-Sad-(Praćenje-rada-merchandisera)

PREVIEW OF MERCHANDISER’S PHOTOS  IN REAL TIME

FINAL-3 Merchandising in finance

PRESS CLIPPING

case studies

Administration

REFERENCES

SEE COMPLETE LIST OF REFRENCES