BTL activities

BTL marketing activities allow a brand to build a relationship with its customers which will result in brand loyalty and an increase in the sales lead. MVM marketing takes great care for the finest and effective BTL activities ideas to provide great benefits for its clients. We perform and manage creative BTL activities including creative activations at the point of sale, better marking of goods, positioning, increasing the number of shelves, display layout, production and installation of POS materials and highlighting prices, organizing promotional activities at the point of sale.

BTL ACTIVITIES ARE USED FOR:

• sales improvement
• brand growth
• brand awareness
• employee information briefing
• enhancing the impact of the advertising campaign

BTL ACTIVITIES CONSIST OF SEVERAL PHASES:

Examination of the market

• introducing with the product
• checking of the market by our MVM promo managers
• evaluation of real possibilities for promotional activities
• examination of promotional activities of the competition

Creation of promotional activity

• evaluation of examined samples
• creation of a promotional message
• selection of materials for distribution to customers
• defining the list of retail trade objects which are the object of the promotional activity

Transmission of the message

• defined promo message/activity is being transferred through MVM team of promo co-operaters on the whole territory of Serbia
• the message is being directly transferred at the place of positioning/selling of products

Distribution of promo materials

• MVM promo co-operators distribute promo materials/products
• Reporting about all promotional activities

MVM Group insists on the quality and synchronization of the members of its sales / marketing team, as well as on their communication with clients. Our merchandisers, therefore, compile detailed reports on all promotional activities in the field. Reports are forwarded to clients to track the development and effects of the promotional action. Satisfied customers have an insight into the responsibility of our employees and the effectiveness of their marketing campaign.

Modern marketing campaigns are becoming increasingly specialized and recommend the product niche segment of consumers who are expected best response. Therefore, many companies marketing budget crisis created just at the expense of ATL, and the focus placed on the easily measurable in the short term cost-effective BTL campaigns. The buyer is so offered to see, feel and try a product, to give his opinion about the final result – all in all, a collection of invaluable data which makes the new experimental concept of marketing.

BTL activities include the marketing of databases, campaign electronic or conventional mail, “affinity marketing“, sponsoring events and promotional presentations of products in large retail chains.

BTL is except through measurability and focuses more tightly linked to the sale for another reason – BTL campaigns serve to increase sales on the spot because such promotive activities designed to stimulate consumption.

THE ADVANTAGES OF MVM PROMO TEAM

• the greatest coverage in the country
• MVM promo team consists of persons that live in places or regions in which they work
• Possibility of quick covering the great number of retail trade objects in the whole territory of Serbia. This possibility is a necessary parameter of a successful promotional campaign especially if it’s being followed by TV or newspaper’s commercial
• MVM promo team consists of persons with different profiles
  • gender
  • age
  • education
  • social status
• The diversity of profiles makes a flexible base for various needs of users of your products and services
• a synergy of MVM merchandising teams (cooperation in the field, replenishment of goods during promotion, support …)

PROMOTIONAL TEAM AND GEOGRAPHICAL COVERAGE

• In 9 largest cities, we have a permanent team (Belgrade, Novi Sad, Nis, Cacak, Kraljevo, Kragujevac, Krusevac, Subotica, Sabac)
• 200 promoters
• 15 Promo Leader
• 100 Hostesses

MVM Group is able to organize promotions in all other major cities, tourist destinations etc..

Regional coverage :

Upon request, reporting for all countries where we provide promotional activities can be obtained by clients as a universal report for easier monitoring and not lose sight of the quality of successful promotions.

USE OF OUR SERVICES DIRECTLY PROVIDES YOUR COMPANY:

• sale increase
• building a strong brand
• raising awareness among managers and consumers about goods
• access to valid and reliable information that is useful for your company

EXAMPLE OF REPORTING AND CONTROL VIA SOFTWARE

EXAMPLE BTL REPORT

Report

Example BTL report

CONTACT US

The MVM team of professionals is there for you, whatever and whenever you need it, at locations throughout Serbia and the region. For more information feel free to contact us here.