BTL marketing activities allow a brand to build a relationship with its customers which will result in brand loyalty and an increase in the sales lead. MVM marketing takes great care for the finest and effective BTL activities ideas to provide great benefits for its clients. We perform and manage creative BTL activities including creative activations at the point of sale, better marking of goods, positioning, increasing the number of shelves, display layout, production and installation of POS materials and highlighting prices, organizing promotional activities at the point of sale.
Examination of the market
Creation of promotional activity
Transmission of the message
Distribution of promo materials
MVM Group insists on the quality and synchronization of the members of its sales / marketing team, as well as on their communication with clients. Our merchandisers, therefore, compile detailed reports on all promotional activities in the field. Reports are forwarded to clients to track the development and effects of the promotional action. Satisfied customers have an insight into the responsibility of our employees and the effectiveness of their marketing campaign.
Modern marketing campaigns are becoming increasingly specialized and recommend the product niche segment of consumers who are expected best response. Therefore, many companies marketing budget crisis created just at the expense of ATL, and the focus placed on the easily measurable in the short term cost-effective BTL campaigns. The buyer is so offered to see, feel and try a product, to give his opinion about the final result – all in all, a collection of invaluable data which makes the new experimental concept of marketing.
BTL activities include the marketing of databases, campaign electronic or conventional mail, “affinity marketing“, sponsoring events and promotional presentations of products in large retail chains.
BTL is except through measurability and focuses more tightly linked to the sale for another reason – BTL campaigns serve to increase sales on the spot because such promotive activities designed to stimulate consumption.
MVM Group is able to organize promotions in all other major cities, tourist destinations etc..
Upon request, reporting for all countries where we provide promotional activities can be obtained by clients as a universal report for easier monitoring and not lose sight of the quality of successful promotions.
The MVM team of professionals is there for you, whatever and whenever you need it, at locations throughout Serbia and the region. For more information feel free to contact us here.